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Launch It.
Google Gemini Integrated Campaign
Role
Creative Direction
Art Direction
Campaign Concept
Credits
Campaign Team — Matias, Javiera, Valentina, Emma
AI is often perceived as a shortcut that replaces genuine learning and reduces human potential. With Launch It, we reframe Google Gemini as a tool that supports curiosity instead of replacing it.
By grounding AI in tactile, real-world interactions, the campaign positions Gemini as a learning partner that helps students explore ideas rather than simply giving them the answer.
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